{"product_id":"redken-pure-lightening-cream-cream-bleach-162999","title":"Pure Lightening Cream — Cream Bleach","description":"\u003cp\u003eA rich crème lightener formulated to lift natural hair up to seven levels while preserving the hair’s lipid balance. Lumisilk-inspired technology delivers controlled, even application with a glossy finish and silk-like softness. Offered in two formulas—Power Lift with ammonia and an ammonia-free option—to suit professional or at-home lightening needs. The texture is creamy for predictable coverage and easier blending on mid-lengths and ends.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"500 g","offer_id":46588145729694,"sku":"EJ04-162999","price":50.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/162999_257e8c8c-a09a-4406-b09f-0e62893b0af6.jpg?v=1778857431","url":"https:\/\/www.elliejules.be\/fr\/products\/redken-pure-lightening-cream-cream-bleach-162999","provider":"Ellie Jules","version":"1.0","type":"link"}