Product 103949
Rimmel London

Product 103949

Precision & Cruelty-Free Grooming
Available at relaunch
€10 €10 3% Saving
€3.996/100 g
Tax included. Shipping calculated at checkout.
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Available at relaunch

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The Story

Elevate your brow game with bold sophistication. The Rimmel London 'Brow This Way' pencil in Soft Black delivers sharp definition and rich pigment to frame every feature flawlessly.

Designed for ease and precision, this cruelty-free formula offers buildable intensity while the fine-tipped applicator ensures hair-like strokes that blend seamlessly for natural or dramatic effects. Perfectly crafted for unisex appeal, it adapts effortlessly to any makeup routine.

From power mornings to elegant evenings, this brow essential empowers self-expression with lasting confidence. Whether enhancing minimalist charm or completing a statement look, it's the finishing touch your beauty ritual deserves.


 Soft black shade ideal for bold, defined brows
 Fine-tipped design allows precise application
 Cruelty-free formulation perfect for green beauty enthusiasts
 Buildable coverage from subtle accents to striking definition

Gently brush through clean brows before applying. Use light upward strokes along your natural arch to fill sparse areas or add dimension. Blend with a spoolie brush for a polished finish.

'Brow This Way' features lightweight waxes and richly pigmented hues that glide smoothly without smudging. Created using cruelty-free ingredients for guilt-free glamor.

At Ellie Jules, every order is prepared with care to ensure it arrives as beautifully as it was chosen. Enjoy complimentary shipping on orders over €100, with secure, reliable delivery across our full range of jewelry, fragrances, skincare, accessories, and home accents.

Should you wish to return an item, we offer hassle-free 30-day returns on eligible purchases. Our dedicated customer care team is always here to guide you with warmth and discretion, ensuring your experience with Ellie Jules is as seamless as the pieces we curate.

About Rimmel

Rimmel: Pioneers of Accessible Beauty

Provenance: United Kingdom

Founded in 1834 by Eugène Rimmel in London, Rimmel has grown from a modest perfumery to a global cosmetic brand synonymous with innovation and affordability. Eugène, originally a respected perfumer to the British royalty, expanded his offerings to include a variety of makeup products, pioneering some of the first non-toxic mascaras. Central to Rimmel's philosophy is the democratization of beauty, ensuring high-quality, trend-led products are accessible to all. The brand's most iconic product, the Rimmel Stay Matte Pressed Powder, exemplifies this ethos, offering long-lasting, shine-free coverage. Rimmel's impact on the beauty industry is profound, setting trends and making beauty accessible worldwide, a testament to its enduring legacy.

FAQs

No, an account is not required for placing an order. You have the flexibility to order as a guest. Nonetheless, we advise creating an account at the time of checkout. This step offers benefits such as easy tracking of your order history and expedited future checkouts by saving your personal and address details. An account ensures a more efficient shopping experience for your future purchases.

Purchases at Ellie Jules are usually dispatched within 24-48 hours, following full payment clearance. Some orders require manual fraud verification that might take 1-2 business days. Please ensure that you enter the same billing address as your credit card company has on file to minimise potential delays.

We accept a variety of payment methods to make your shopping experience convenient. These include major credit cards (Visa, MasterCard, American Express), PayPal, and Apple Pay. All transactions are securely processed to ensure your information is protected.

If you need to change or cancel your order, please contact our customer service team as soon as possible. We will do our best to accommodate your request, but please note that once an order has been processed and dispatched, it cannot be changed or canceled.

Once your order has been dispatched, you will receive an email with a tracking number and a link to track your package. You can also track your order by logging into your account on our website and viewing your order history.

We offer a 30-day return policy on most items. If you are not completely satisfied with your purchase, you can return it for a full refund, or exchange. Items must be returned in their original condition and packaging. Please visit our Returns & Exchanges page for more details.

Yes, we ship to several countries worldwide. International shipping rates and delivery times vary depending on the destination. Please check our Shipping Information page for more details on the countries we ship to and the associated costs.

You can reach our customer service team through our Contact Us page, by email at contact@elliejules.com, or by live chat. Our team is available to assist you Monday through Friday, from 9 AM to 6 PM.

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